Customer-Centric Digital Transformation for the Retail Industry

In a customer-centric sector like that of the retail industry, customer experience seems incredibly important. With the customers becoming informed, there is an increasing need for the business to deliver a consistent, integrated customer experience. With our solution in place, the entire business process is streamlined, letting you focus on enhancing customer experience.

The retail industry is being reshaped by several forces such as technology changes and customer expectations

Several forces, such as technological changes and customer expectations, are reshaping the retail industry. Retailers must adjust to the shift in customer expectations. They must be present across channels and keep their customers engaged everywhere. Underpinning all of this is the increasing value of data, intelligent automation, and connectivity to deliver real-time insights that transform the way companies operate and innovate to enable the next generation of retailing.

Customer experience is now the key competitive factor, more so than product and price.

Several forces are reshaping the retail industry. The primary driving force is the advancement of technology that has given rise to newer channels for shopping. With the advent of AI & ML, the personalized experience that a consumer gets while shopping online is, at times, even better than the in-store experience. Margins in the retailing business are already shrinking because of competitive prices available online. Therefore, companies have to be ready with digital capabilities to survive in this highly competitive market. 

How Microsoft Dynamics is transforming retail?

Omni-channel capabilities

Give your customers the option to purchase when, how, and where they want—on any device—by delivering a frictionless and consistent engagement across online and offline channels.

Get everything to build and run digital commerce

Grow your business with an end-to-end commerce solution that scales to your needs across both traditional e-commerce and emerging channels.

Get the flexibility and security you need

Meet your operational requirements with flexible deployment options along with a configurable and scalable platform that adheres to global compliance and security standards.

Build loyalty and exceed expectations

See a comprehensive view of each customer on a unified commerce platform, respond to their needs at every level of engagement, and foster lasting relationships through intelligent tools that strengthen your brand.

Customers are transforming retail with Dynamics 365 Commerce

Traditional retail businesses are shrinking, making way for new online retailers. The rising bar for technology adoption has created a desire for unique shopping experiences and business models for the consumer.

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